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May 27, 2011

CalExotics, Dr. Laura Berman Present New Products

CHINO, Calif.—California Exotic Novelties releases two new products under the Dr. Laura Berman Intimate Basics line of sexual wellness products. The Ishtar Remote Control Bullet and the Delilah Slender Flat Head Vibe are ready to take center stage in this popular product line. Dr. Laura Berman's branded collection became a household name after the Astrea I Remote Vibrating Briefs were featured in the hit movie, The Ugly Truth. Following Dr. Berman's appearance on The Oprah Winfrey Show, sales of the Dr. Laura Berman Collection increased dramatically. Most recently Dr. Berman was interviewed in The New York Times feature story on intimacy, further catapulting her line of sex toys into the mainstream spotlight. "People love to have the 'it' product," said Al Bloom, director of marketing for California Exotic Novelties. "They see our products in movies and on television and then they need to have it." Dr. Laura Berman Intimate Basics - Ishtar 5-Function Remote Control Bullet is ergonomically shaped, powerful, with a velvety soft remote controlled bullet. The five functions of vibration, pulsation and escalation is guided by the remote control from up to 23 feet away. "I've seen retail stores and websites capitalize on the popularity of Dr. Laura Berman products. Knowing she's out there pushing and promoting her line of toys is key to monetizing her brand," says Jackie White, Vice President of Sales for California Exotic Novelties. The new Dr. Laura Berman Intimate Basics Delilah Slender Flat Head Vibe is also sure to be a hit among consumers. The Delilah's angled flat head is patented and designed for clitoral contact with its multi-speed vibrations. Delicately styled in Berman Pink with accents of silver, this massager is a welcome addition to any couple's toy box. Dr. Laura Berman has appeared on CNN, Fox News, The Oprah Winfrey Show, The Dr. Oz Show, plus she regularly hosts the Dr. Laura Berman Show on Sirius XM Satellite Radio, and In the Bedroom with Dr. Laura Berman on the new OWN Television Network. Dr. Berman is also the author of a weekly newspaper column for the Chicago Sun Times and several books, including Real Sex For Real Women. Her collection of signature products is widely recognized for unmatched design, originality, and function. "When it comes to sexual intimacy, trust is essential," saidSusan Colvin, president and CEO of California Exotic Novelties. "With all that Dr. Berman does, the Dr. Laura Berman line is emerging asAmerica's most trusted adult toys. Communication, trust and really good toys!" For more information, or to place an order, visit CalExotics.com.

 
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