Seminar Topics Announced for ANE

PASADENA, Calif.—The seminars and panels presented at the AVN Novelty Expo have always been informative, educational, thought-provoking and sometimes even controversial. For the upcoming AVN Novelty Expo, slated for July 7-9 at the Pasadena Convention Center in Pasadena, Calif., seminars will provide tips and instruction on improving business and the bottom line. “The seminars at ANE have always been well attended and regarded as some of the most informative in the industry,” said Sherri L. Shaulis, senior editor of pleasure products for AVN. “This time around, we are trying to hit some hot topics in the industry, and bringing in some fresh faces with some fresh perpectives.” The following seminars are slated for ANE: Getting Your Name Out There—SEO techniques, landing page optimization … they’ll help you improve your web presence and possibly get more traffic to your online store. But what do they mean, and how can you use them? Industry experts give some explanation and tips to help you make the most of your website. Up Selling Your Customer in a Sex-Positive Way—Today, most retailers realize their staff members must be educated in the products they carry, as well as they functions they perform and the materials they are made from. But those members also need to educate the customers. Panelists will discuss how to approach that, as well as how to educate not just about performance and appearance, but quality as well. Marketing on a Shoestring—You know that Twitter and Facebook are free, and are a way to use social media to reach current and potential customers. But what other means are available? And which methods are the most effective for the least amount of money? In this economy, every dollar must be spent wisely, and our panelists tell you how to do just that when it comes to getting your brand out there. The Role Bloggers /Reviewers Play in the Adult Industry—The internet has changed not only the way we interact socially, but how we do business. In a few short years, novelty manufacturers have learned that getting their company name and products in front of bloggers and reviewers can help them get noticed and increase sales. Some of the biggest names in the blogosphere will explain how to work with their kind, and what it could mean for you. The AVN Novelty Expo is the novelty industry's premier B2B event. For years, hundreds of qualified buyers from around the world have gathered for this premier buyers' conference and exhibition, where manufacturers debut new products and buyers make their most important purchasing decisions of the year. The buyer base includes distributors, retailers, exporters, mail order companies, large home party organizers, and individuals or companies involved in large volume purchases. Exhibitors range from entrepreneurs offering one or two specialized items to premier manufacturers who produce a vast array of traditional favorites and cutting-edge designs. For more information, or to register to exhibit at or attend the show, visit AVNNoveltyExpo.com.