CalExotics Encourages Others to Get Involved in Relief Effort

CHINO, Calif.—The news footage of the recent earthquake and tsunami inJapan has been heartbreaking to watch in the past week but now California Exotic Novelties is asking for industry support for the Japanese relief effort. "We've always made it a point to reach out a helping hand to others in their hour of need, and our friends, retailers and customers inJapanneed it now more than ever," said CalExotics founder and President Susan Colvin. "I am especially asking every adult toy company or retailer, big and small, to get involved in some way to help the Japanese relief effort. Friends help friends." California Exotic Novelties and Colvin have already made a very significant contribution to the Japanese relief effort being coordinated in the U.S.by the American Red Cross. Now, the company is asking for others to give and show their support for the Japanese people. The American Red Cross has already been contributing to their main partner in the country, the Japanese Red Cross, to help with their medical and relief activities. The American Red Cross is one of many national organizations that are contributing to relief efforts. Other organizations include the International Medical Corps, Unicef, and Save the Children. Each of these organizations directly support relief efforts inJapan. "As the world gets smaller, business connections become more personal," Colvin said. "They've become friends over the years, and I know other companies feel the same way too. It's time for us all show our support in their time of need."