Penthouse Redesigns, Relaunches PenthouseStore.com

BOCA RATON, Fla.—Penthouse, the brand synonymous with entertainment, is excited to announce the launch of its redesigned online store, PenthouseStore.com. The redesign, visualized by partner Springle, LLC, offers a fresh look and feel as well as an abundance of new features such as specialized product categories and customer favorites intended to enrich the user experience. For the first time, the entire collection of Penthouse licensed merchandise including Penthouse apparel, lingerie, shoes, barware, adult toys, books, jewelry and calendars will be available for purchase on one site. The newly designed site strives to represent the Penthouse lifestyle and brand in a more consumer friendly manner with a focus on effortless navigation and a customized shopping experience indicated by the personal preferences and interests expressed by shoppers through their navigation of the site. "We are all excited about the new PenthouseStore.com. It is extremely user?friendly and offers more merchandise than ever before," says Amanda Byrd, director of licensing for Penthouse. "Some of the exclusive features on the site are our 'Shop by Experience' category and 'Penthouse Pet Picks' which is a selection of items chosen by our most popular Pets encouraging customers to buy them." PenthouseStore.com will also feature other well?known brands and exciting products, handpicked for being unique or fashion forward. Representing over 40 years of expertise in the world of branded entertainment and erotica, Penthouse knows what consumers desire and is determined to ensure that they will find it on PenthouseStore.com.