Three More Tubesites Join FSC APAP

CANOGA PARK, Calif.—Free Speech Coalition’s Anti-Piracy Protection Program (APAP) has added three more tube sites to its list of participants. The latest tubesites to join the program are TNAflix, Empflix and XHamster, bringing the total number of sites participating in its Mediawise program to twelve. Other tube sites participating in the program include XVideos, Pornhub, XNXX, Tube8, Xtube, Spankwire, Keezmovies, ExtremeTube and Mofosex. FSC APAP is made up of several components, including Videotracker and Mediawise. Videotracker can be accessed only by participating FSC APAP content providers. With Videotracker, providers have access to copyright counseling, content tracking, documentation of infringements, and sending of DMCA notices. All actions are documented in evidence packets the provider can use for litigation or research purposes. Participants are charged a monthly fee to use this service. Mediawise is the monetization component of APAP and available to all current FSC member content providers — free of charge. Mediawise technology uses audio-video-metadata fingerprints to stop content from being uploaded. Content providers fingerprint their entire library and their content goes up only in the format specified by the content provider. Instead of pirated content going up, the software applies the business rules the content provider wants for that title and either truncates the content, or provides a trailer — both with an overlay ad that takes the viewer to the content provider’s site. With this approach, the content provider not only blocks stolen content from being uploaded, but also realizes a potential new revenue stream. FSC APAP participants that use both the Videotracker and Mediawise components retain a 60 percent rev share once a piece of content converts. FSC members that utilize only Mediawise retain a 50 percent rev share. FSC functions as an “affiliate,” by collecting the remaining percentages, which are divided between the tube sites and software technology provider Vobile. “This is an extremely exciting time for adult content providers,” FSC Executive Director Diane Duke said. “Soon, a source that has been a financial drain on their businesses may soon be a new and vibrant source of revenue. Tube sites are here to stay. The difference is, now they are working for us.” FSC APAP is currently in the final stages of getting all participating content providers to fingerprint their libraries and designate their desired business rules. The tube sites are applying the fingerprints and business rules to their sites.