Private Puts Vintage Library Online at PrivateClassics.com

BARCELONA—Private Media Group owns one of the world’s largest libraries of premium adult content, and it all began back with the launch of the world’s first full-color hardcore publication, Private magazine, founded by Berth Milton Sr. in Stockholm, Sweden, in 1965. In the intervening years, Private has gone on to become one of the world’s premium adult brands, producing and distributing hardcore porn on a multitude of platforms, including DVD, internet, mobile and broadcast TV. But for many of Private’s fans the retro, inventive and nostalgic porn of yesteryear retains a special place in their hearts. Hugh Hefner’s Playboy pushed glamour, gentlemen’s clubs and Bunny girls, but it was Private’s hedonistic Milton Sr. who delved beneath the superficial glamour by empowering the girls to show themselves as voracious sexual beings on a par with the men with whom they were photographed having sex.  With the launch of the latest book made in conjunction with Taschen—The Private Collection 1980-1989, which complements Taschen’s similar book of Private’s 1970s content—Private has gone through its massive vault of images from the ’60s, ’70s and ’80s to launch a new internet membership site, PrivateClassics.com. PrivateClassics.com includes 96 vintage issues of Private magazine, each containing between four or five hardcore photo sets that users can view online and can also download as PDFs and jpegs. The collection is categorized by decade and there is a special section on the site that lets users access all magazines published by Private, including Private, Sex, Triple X and the fetish magazine Pirate. The site also will feature never-seen-before hardcore photo sets from Private’s massive photo archive. Monthly membership is 29.95 Euros, and members can view content on their PCs/Macs and on-the-go with an iPad.  A free 2010 Vintage Porn calendar also is available as a PDF download from www.private.com,  www.privateclassics.com, www.privatevod.com and www.gamelink.com. Taschen’s Private Collection books are available in two boxed volumes containing five 192-page hard-backed books, each featuring seven to ten of the finest photo sets, arranged in chronological order. The books also feature some exclusive photo sets that have never been published, plus behind-the-scenes photos of Berth Milton Sr. at work. Vintage art, advertisements and editorials complete this fascinating look at the golden age of pornography as interpreted by Sweden’s most notorious publisher-photographer. The Private/Taschen books are available on www.amazon.com and bookstores, including Marc Jacobs’ über-fashionable Bookmarc in New York. For more information, visit PrivateClassics.com.